Measuring the impact of your Guusto recognition program goes beyond simple feedback. By combining pre- and post-program surveys with platform analytics—such as participation rates, budget usage, and reporting insights—you’ll gain a clear picture of how recognition is affecting engagement, morale, and retention.
1. Start With a Baseline Survey
Launch a short 5-question survey to capture employees’ perceptions before you begin your recognition program. Example Survey:
On a scale of 1-10 rate the following 5 categories:
Recognition
I feel recognized for my efforts (1 - strongly disagree, 10 - strongly agree)
Satisfaction
I would recommend a friend to work here (1 - not at all likely, 10 - extremely likely)
Engagement
I care about the company succeeding (1 - not at all, 10 - a great deal)
Productivity
I am producing __% better results than last quarter (1 - 0%, 10 - 100%)
Retention
I wouldn't leave for a 10% raise (1 - strongly disagree, 10 - strongly agree)
After running your program for at least six months, repeat the survey. Comparing results over time will highlight changes in employee sentiment.
2. Track Program KPIs
Beyond surveys, monitor key performance indicators (KPIs) within Guusto to measure adoption and program success:
Participation rate – How many employees are giving and receiving recognition
Budget usage – Percentage of allocated funds spent
Average gift value – Helps assess budget alignment
Recipient rate – The proportion of employees recognized
Redemption rate – Percentage of gifts claimed
These metrics provide tangible data to back up employee feedback.
3. Tie Metrics to Business Outcomes
Connect your recognition activity to broader organizational goals:
Reduced employee turnover
Increased productivity
Higher engagement survey scores
Improved team morale
This helps demonstrate ROI and reinforces the value of your recognition program to leadership.
4. Use Built-In Reporting Tools
Guusto offers reporting features like Manager Insights, which allow you to:
Track recognition frequency across teams
See budget usage trends
Identify employees who may not be receiving enough recognition
These insights help you fine-tune your program and ensure recognition is distributed fairly.
5. Iterate and Improve
Measuring effectiveness is an ongoing process. Use the combination of surveys, KPIs, and reporting tools to refine your program over time—adjusting targets, budgets, or recognition practices to maximize impact.
Still have questions or would like some more guidance? Contact us.